The digital essence of Digital Art

The digital essence of Digital Art />
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Like Pepsi…

So is findigart – digital fine art; I already chose the name findigart, or let’s say that it was chosen for me. In the realms of my own mind it is already an international brand name and I am not going to change it.
However, lately it doesn’t feel important to me to emphasize or even mention the digital essence of my art, since is has become more of a facet of it, a side remark. It’s simply not relevant anymore.

Computers to Art like Digital to Fine

What I do is art. If my inclination was towards painting then I would have painted the damn thing, you know. But I’ve been around computers all my life, I studied computerized graphics in high school, I worked as a system administrator for years – I know computers, I feel comfortable with them. It was only natural that if and when I wanted to do art, I’d use them for that purpose the same as I’ve been using them for all other purposes in my life.

Besides, I admire mathematical precision, I’m fascinated by accurate linear depth perspectives and I am in awe of the sterility of hi-tech. I like my canvas clean when I’m done with it, dig? Anyway, all those could never be truly achieved with bear hands and paintbrushes – certainly not as naturally.

You’d have to be a Vitruvian man in order to paint Vitruvian Man, Human God

The digital massacre of fine art

When I surf the Internet for search of other sites and artists who create digital art, I realize why indeed the emphasis is on the digital essence of their art. What they do exactly reflects the preface of my work Ceci n`est pas findigart: “The artwork emerged from the fear of conservativeness, for perhaps there exists the misconception that digital art isn’t real art, but rather another way to pass free time with fractal technocracy, computerized simulations of this and that or visual mumbo-jumbo of imaginative landscapes and other folly, which are shallow, meaningless and purposeless although they require high technical proficiency and many hours of labor…”.
So indeed, the essence of their work is digital, while as the art itself vanishes behind all those bits and bytes.

…So is findigart

When it comes to my art, what stands out is not the fact that is was created using a computer and computer software of this or that sort; it does not reflect the digital essence. The prominence is of the fine art essence and quality. And so, I think to myself that I would not want to be positioned in the same category with all those technicians of digitality just because I use a computer to create art.

As a matter of fact, I’ve got nothing to do with “digital art” and I am not a “digital artist”; I am simply an artist and what I create is fine art – fine art in it’s finest.

Just look how different it could be: Ceci n`est pas findigart
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