Purposeful art with a message, and style on the side, please.
Calm Nervi
He was a renowned construction engineer and architect. His brilliance of structural engineering and his innovative techniques of using reinforced concrete made him a corner stone in the history of architecture. Yet, his novelty did not bear the intention of rebelling against the “international style” of contemporary architecture of his time. He simply wanted to use concrete according to its own innate statute, to be able to do whatever he feels like in order to realize constructions and buildings that could not have been build otherwise, and that by their very constitution were the immediate and most natural outcome of the purpose they were supposed to serve. And so, very simply, he just did it.
The Goal: Purposeful art with a message
Most artists have a style, a certain artistic formative depiction that characterizes them like an unclear fingerprint. Now, one might think after seeing my works that I have many styles ranging from realistic to abstract, from romantic to expressionistic. I seem to be fluctuating between the personal and self-expressive and the generic and impartial.
However, despite the above mentioned or even my repeated criticism of the art establishment and of certain contemporary “ordained” artists – like Nervi, I too have no anti-style statement or rebellion behind this approach, nor is it a vane and insecure attempt to be unique. You might also observe my works with superficially formative judging eyes and arrive to the unjust conclusion that it’s just an immature and unripe mish-mash of techniques and styles.
But actually, I am just fully committed to producing purposeful art with a message and content of and all the rest are just by-products. The goal sanctifies the means. Whatever style or technique it is that I might have to use, whether or not it already has a name – so be it.
Indeed it might seem that I don’t have a style, but I sure as hell have a lot to say.
Interim criticism
Casually, I might add that having to do the same thing over and over again throughout your life just because you are committed to preserving your personal style as Mondrian did, for example, is somewhat boring. Evolution must take on different ways of expression in order to remain natural, open and flexible.
How can it be that everything that you have to say and express throughout your entire life can always be summed up to a few lines and some colorful squares or say, to the analytic Cubist dissection of figurative perception? What are you, a robot?
Yes, you might say that remaining fanatically committed to purposeful art and blindly chanting the mantra “art with a message”, is in itself a fixation. True, but I can’t be perfect, no matter how much I try and believe me – I do (hint: that’s the most realistic joke to ever been told).
The Name
“This was the simplest way to achieve the goal” – this kind of simple and humble utterance by Nervi, not once concluded operations that stunned the world of engineering and architecture with their innovative genius.
I am not unpretentious like Nervi. I only want to deliver a message, that’s true but along with that I have a tremendous amount of arrogance in me – I am aware of it and I express it.
Heel, findigart, heel!
Oh, God all mighty, you wouldn’t have Created me so haughtily condescending if is wasn’t for the purpose of me trampling upon them all and proving them wrong…
Purposeful art with a message we said, right? So do not be confused: my art expresses greater depths than anything else that was ever done before. findigart is the name.












